How to Market and Promote a Website

I’m frequently asked about how to market a website. It’s important to understand that there are two sides to web marketing: generating traffic (visitors) to your website; and getting those visitors to do something when they get to the website.

Marketing a website is about that first step, getting people to the website. There are some very clear steps to following in marketing your website.

First, you need to be clear on the keywords that will bring people to your website. This requires answering the question: What will people who are looking for my product or service type into a search engine? There are likely hundreds if not thousands of possibilities. Keyword research is a major topic in itself, and a foundational skill of internet marketing.

Two quick ways to get started are to use the Google keyword tool, which is free. And another way is to go to the sites of those who are offering the same or similar products and services, and see which keywords their sites are optimized for. You do this by looking at the words in their title tags, description tags, and of course the page content itself.

Once you’ve settled on 1-3 keyword phrases to use to market your website, make sure your pages are optimized for those keywords. For instance, if you were a marketing consultant, you would likely have the phrase “marketing consultant” and “marketing consultant + your location” show up in your title, description and page copy. As with keyword research, on site or on page optimization is a very important internet marketing skill.

Once your pages are optimized, you are ready to actively market and promote your website. Here are some important tasks to perform at this stage of the process:

1) If you are a local business, get listed in the Google local business listing.

2) Consider making a video promoting your product or service and uploading it to YouTube, using your keywords as the title.

3) If you have developed a good mailing list of people interested in your products and services, you can market your website by sending them an announcement giving them a good reason to check it out.

4) Add the URL of your website to your email signature so that everyone you email sees and has the option of clicking on your website domain.

5) Make value-added comments on related blogs, putting your website address in the appropriate box when you post.

6) If you’re on Facebook, LinkedIn, Twitter and other social media sites you can let your contacts know about your site, and also add it to your profile were it is allowed.

7) You can run a PPC (pay per click) campaign using your keywords to get people to your website very quickly.

8) You can use your business card, newspaper ads, online classifieds with your website URL highly visible.

This is really just a sampling of how to market a website. In summary, use your keywords and your URL to make people aware of your website and encourage them to visit it.

Consider Marketing and Promoting Products With SaleHoo

If you type in the search terms ‘wholesale’, ‘drop shipping’ or ‘online directories’, it will result in SaleHoo being at number 1. SaleHoo provides what you need if you intend to start and operate a marketing / promotion of products business; with the provision of names and details of pre-vetted suppliers / manufacturers. Other people’s experiences of SaleHoo can clearly be found online. An excellent and unrivaled variety and quantity of products can be accessed through the SaleHoo online directory.

Suppliers and manufacturers are vetted by SaleHoo before acceptance into their directory. Due to SaleHoo’s diligence and vetting procedures, only reputable suppliers / manufacturers are accepted. The definition of drop shipping is the ordering of products by retailers from a wholesale dropshipper in larger quantities, the dropshipper is then responsible for the products selected being shipped directly to the retailer’s customers. Retailers; providers of marketing for the products, have no unnecessary worries.

The priority is to source a wholesale drop shipper who will be responsible of everything except the marketing and promotion. SaleHoo provides reputable drop shippers. SaleHoo’s directory has listed more than 8,000 vetted suppliers / manufacturers. SaleHoo’s vetting procedures ensures that each supplier / manufacturer and the products they are offering are of excellent quality; and that their business procedures are conducive to good business practices. Every supplier / manufacturer’s details are updated on a regular basis by SaleHoo. As a result, SaleHoo is guaranteed to have no suppliers / manufacturers in their directory who are scams. SaleHoo assists all members; the use of the site is geared towards being easy to navigate. Any technical issues that are experienced are dealt with competently, efficiently and courteously with professionalism by friendly support staff. Online queries can be easily accessed within online forums.

Existing members eagerly volunteer to mentor each individual to pass on their experiences of working and using SaleHoo. After registration with SaleHoo, ensure you receive all the benefits and participate in the forums. These forums will provide you with current changes and the latest news on the availability of products in the category or categories you have chosen to market / promote. Recommendations from satisfied and / or dissatisfied members should be scrutinized. What you discover will assist in your decision on your choice of utilizing SaleHoo’s services.

Research into all the advantages that SaleHoo can provide to your business. Many success testimonials have named SaleHoo as being the dominating factor in their business success. SaleHoo often exceeds member expectations in the provision of its services. Your business success depends on many factors, but caution should always be the priority through research and constant reference to SaleHoo.

Ministry Marketing and Promotion is a Process Not an Event

Generally speaking, one of the first things I must disabuse prospective clients of when they initially approach me is the idea that ministry marketing and promotion is an event or a set of materials. That belief is a fast track to failure and disappointment.

So let me be perfectly clear: ministry marketing and promotion is an ongoing process of communication. It is a dialogue between you and the community you serve. It is a channel of exchange between two or more parties exploring the possibility of a relationship.

As such it must be kept up, followed up and honestly engaged in — like any relationship worth having.

Yes, it’s possible to buy and marketing resources to help you meet more people. You can stage events in the interest of interacting with the community. These are front end efforts. But if your organization isn’t prepared on the backend to follow up consistently — continue the conversation, as it were — if your congregation or membership isn’t ready to embrace those who wander in with love and compassion — make them part of your family, then at best you have completed only half of the process.

And any interest or awareness your efforts may generate won’t be sustained.

Marketing and promotion — especially for the ministerial outreach — is an encompassing process that must be managed and maintained with discipline at all levels. It can’t be used effectively as a one time event.

You can get all kinds of marketing materials, graphic designs from various media from Internet to print. You can retain the best talent to coach and counsel you. But the bottom line is until and unless you begin to think about marketing and promotion as both a front end and back end process, you won’t achieve your fullest potential or be more than moderately successful. You must embrace the process in full instead of mere as a task or event.

Internet Marketing and Promotion

Internet marketing has been in the news for different reasons. This time RSS has caught the attention of Internet users and strategists and in fact has become a buzzword in Internet marketing and promotion. RSS elaborated is “Really Simple Syndication”. It signifies that over the Internet, any content can be syndicated, through the standard format of RSS. The user authorizes feeds to which they subscribe, and if they are dissatisfied with the content, then they can unsubscribe themselves and no longer receive any feed updates.

This feature provides complete autonomy to the web users so that they view only content which is of interest to them. Actually RSS is simply a family of web feed content which is used to webcast updated work related to blog entries, news, articles, opinions, polls, audio and video in standard format. Since there is a huge access to these threads over the Internet, it serves a very good purpose for the companies using them as promotional means.

RSS benefits the users a lot. They get timely updates from the websites of their interest and in a way get access to aggregated feeds from various sites into one place. This RSS feed actually provides lots of valuable information to the visitors. Marketing companies are promoting the excessive use of RSS through driving more traffic to the web site, promoting the feed to all the visitors and even lure the feed aggregators and the third party owners of the website.

This RSS feed is propelled through constant reflection on various websites, newsletter, bulletin boards and other communication channels. As an RSS icon is attached to the pages on a website, the visitor acknowledges the fact that an RSS feed is available and subscribes to it immediately. RSS feed promotion is very similar to website promotion, with the only enhanced difference of better acceptance and the feature of pooling in information from the various sources which are of interest to the user.

Creating, Marketing, and Promoting Your Online Internet Business

It truly is an amazing feeling owning your own business, especially once you start generating income. There is that effervescent feeling of freedom that is only attained from the knowledge that you have now become your own boss. You are the only one that you have to answer to and you are now in control of your own life. The key to keeping your business alive is through marketing. Marketing your internet business online is easier than you think. There are many avenues that you can venture into. The perk to doing online marketing is that you will be able to choose the procedure that best fits you and your comfort zone. One of the key benefits to online marketing is that by going the organic route you are able to generate streams of income without spending a dime. Granted it will take you a little more time to get your name out there for the world to see but in the end you will be reaping the benefits of residual income.

The product or service that you are going to market

Figure out what it is that you want to market. If you already have a business this will obviously not be so difficult and will be more cost efficient in the end. Now I’m not saying that offline marketing or paid online marketing isn’t beneficial. If any of you out are currently lacking in the proverbial deep pockets though, this is the avenue that you should take. In the case that you are searching for ideas on what to market, there are a number of websites out there that are more of an affiliate marketing nature. Some are free and some will cost you a little money. Just don’t strap yourself too thin. Debt is an easy thing to get into these days and once you’re in it is hard to get out of it.

Pick your marketing technique

Once you have your product or service defined you are going to want to choose how you are going to market your service or product. As I stated earlier, organic marketing is the best way to start. The three main avenues that you are going to want to begin with are article marketing, video marketing, and blogs. These techniques are mostly free and they will stay out there as long as you allow them to which means that they will always be available to the public and the consumer will always be reading and watching and taking in the valuable information that you have to offer. If you choose to go the paid route then there is also post card marketing, AdWords, paid forms of video marketing and blogging, and banners. Obviously there are more techniques out there for marketing your internet business but these are the techniques that I have seen greater success with.

Whatever route that you choose to go just remember to have fun with it. Your not going to have immediate success with it but with hard work and perseverance it will pay off in the end. Decide on the technique that you feel will best benefit you and that you will enjoy the most. If you enjoy it the process will not seem as much like work and your drive to increase your marketing materials in mass quantities will only grow with your success.