Your Newly Published Book Marketing and Promotion

When and why should you, the author, take care of your own book marketing and promotion?

Has your “child” been born? Is your book printed or your e-book created in PDF? It’s beautiful, of course, isn’t it? Now what do you do to bring it to people, to let them read and enjoy it? In other words, 5% of work – writing – is behind you, but 95% of work – book marketing – is still ahead.

What’s the most common mistake new authors make? They start thinking of selling their book only after it’s printed. There are a lot of activities that could and should be done prior to publication date, but we’ll talk here now about book marketing and promotion after publication.

Marketing and promotion go hand-by-hand; sometimes it’s difficult to distinguish which is which. We can put it this way: marketing concentrates on bringing your book to places where people buy books, and promotion concentrates on making people become interested in buying your book.

And you, the author, are the one who is in charge of book marketing and promotion, as a responsible parent of your brain child, your work.

If you were published by a big publishing company, the company takes care that your book appears in big bookstores, and that’s the end most of the time. It’s mostly your own problem from then on, as little promotion is often done for new authors by big publishing companies.

The shelf life of a book in a store is often very short – typically about half a year. After that it’ll be “remaindered.” No more promotion. No sales. That’s how your book can breathe its last breath in silence on a store shelf.

If you are self-published, you have much more control of marketing and promotion, and you can sell your book happily for years if you yourself are able to create the demand. Then the issue of getting your book to bookstores becomes subsidiary or even unimportant at this stage.

So, your need-to-do-list in book marketing and promotion will include the following:

-selecting right markets for your book;

-finding ways of reaching them with an offer;

-listing your book in all book industry sources available;

-making your book available through online and offline stores;

-letting the buying public know about your book through published online and offline press releases, reviews, articles, interviews, advertising, etc. etc. etc.;

-getting your book reviewed, yourself interviewed, articles about yourself and your book written, sales copies prepared, etc. etc. etc.;

-creating your book online presence – that’s last, but not least – it’s getting more and more important as more and more people get information and make purchases online.

The exact course of action depends on your book, its topic and aiming, of course.

Online Business at Home – Powerful Tips for Effective Online Marketing and Promotion

Running an online business at home requires a lot of hard work and effective solutions. Marketing and promotion are the two fundamentals for success and profitability, given the great competition in the internet sector. Use these tips to get productively efficient and cost-efficient marketing and promotion of your venture and products.

Optimize your website for the search engines. This is fundamental for success in an online business at home, no matter whether you are in the ecommerce or affiliate marketing industry. You have to optimize your content for specific keywords that will bring high quality traffic to your website. You have to build inbound links (links to your website on other sites) as well. There are all sorts of free tools and guidebooks that you can use for effective SEO, so do not miss to take advantage of them. In addition, keep in mind that SEO is an ongoing process.

Use article marketing to promote your online business at home, your products and to get inbound links to your website. This strategy is particularly effective because it gives you three benefits at the same time. You just need to make sure that you will submit articles of good quality to a number of popular online article directories on a regular basis. It is worth pointing out that video marketing is another effective method that offers the same benefits and that you can use as well. You just have to produce videos instead of articles.

Use all features of social media marketing. These include blogging, micro blogging and social network marketing. You can readily have a blog related to your online business at home and/or to your product to get more inbound links and to achieve a greater lead conversion rate. You can also be a guest blogger and leave comments on other blog with links to you blog or website, provided that this is permitted. Micro blogging is gaining huge popularity so you have to use it to popularize your website and create a loyal visitor/customer base.

You should definitely have a page on a number of social networks. This, however, is not sufficient for promoting your online business at home and marketing your product. You have to be an active member of the social community so that you can generate leads, convert them and develop a solid customer base.

Use press releases to promote your online business at home. Press releases are not only for large companies. There are plenty of online news websites that will gladly take your PR and post it for free. Your task is to write an attractive press release that offers news about your business. It has to be attractive, informative and interesting. Professional style is not required.

Use networking in all its forms in your online business at home. You can network with people online in different ways and for different business purposes. Networking is all about making contacts with potential leads and with other businesses that you can exchange leads with. You can network by using the social networks, taking part in different events and by joining special business clubs designed specifically for this purpose.

Use email marketing for lead conversion and for developing a loyal customer base. If you get people to sign up for receiving emails from you, you will bring them much closer to buying the product or service you market. You can send out special promotional offers to them. This is a very effective marketing strategy. You can offer a weekly newsletter, send out greetings and handle customer support via email as well.

Now you know how to successfully market your products and to promote your online business at home.

Cheap And Easy Book Marketing And Promotion Tips For Self Publishers

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.

Don’t underestimate the value of a good press release for making book sales. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out at least 10 press releases to the print and broadcast media in your area every month. Using press releases can be a very effective marketing tool if used properly.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Women buy more books then men; see how you can fit your book into the womens’ market.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. You can give away your book in a raffle at a local function to get more book recognition. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.

Every day it’s important to focus on a variety of marketing approaches. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.

Make sure to test, test, and test some more before you lay out large sums of money. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.

Keyword Articles Are Great For Marketing And Promotion on The Internet

Keyword articles are good for marketing and promotion on the internet, especially in the times we live in today. We’re becoming increasingly more and more dependent on the internet for all our desires and needs. From planning a vacation to purchasing TVs, it’s gets more and more easy to just go to the computer, jump online, and search for what we want.

Good savvy marketers know how consumers flock to the internet, and have developed great marketing skills around this trend in order to take full advantage of their advertising and sales.

Keyword articles have become one of the most powerful marketing tools on the net. Whenever you type in words into a search engine, you are using what is known as ‘keywords’. Words or phrases that describe what you’re searching for should be put into any article that you want to use to pull in traffic for your website or product.

Types of keywords can be numerous. Some are consumer oriented, like searching for the facts and information about MP3 players before making a purchase. These keywords are used to in articles to bring you to a person’s site where they hope you make a purchase, or maybe subscribe to something.

The search engine uses these keywords by employing what they call ‘algorithms’. These are what sort out and find the most relevant web pages for whatever the keywords are asking for. It comes from a database and gets ranked in a certain order, and then displayed.

Say you typed in ‘growing a garden’ into a search engine. The engine would display many numerous and relevant sites for you to view and make a decision or just gain information. By strategizing these terms, you can take advantage of this system, and draw people to your site.

It’s important to learn how to use these terms correctly for optimizing your pulling power. Many newcomers find out the hard way that they used keywords that really put them in a bad spot. You have to think like your customers, or your ‘target’ base. You don’t want to make the mistake of cramming a bunch of keywords into one page, but to spread them out and optimizing each individual page. This is the way search engines operate. They rank ‘Pages’, and they do this by the content, which should be relevant to the search.

Keywords should be specific. General terms won’t have much pulling power for you. Let’s say you used the term ‘hot rod car’. This can get you almost anything from a Porsche to a Lamborghini. But if you used the keywords ‘Pontiac LeMans’, then the pages you would see displayed would all be relevant to the Pontiac LeMans.

Keywords should always appear in your page title, and in sub-titles, and then spread out evenly throughout your content. You can also use it as a link to another site that has relevancy. These are the places that search engines looks at to display relevant content. They work to provide the searcher with the best available pages for whatever it is they’re searching for. By taking advantage of good quality keywords, the internet marketer can really boost their sales and subscribers.

My Favorite Books on Book Marketing and Promotion Every Author Must Read

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.

PyroMarketing.

Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

PyroMarketing embraces an idea that really has been in use for some time – niche marketing. That tool is well-known and used every day by book promoters but Stielstra lays out the niche marketing principles with a new, crystal clear message that is so compelling that it is a must-read for anyone who wants to promote an idea, service or product.

The Web-Savvy Writer: Book Promotion with a High-Tech Twist

This is an excellent “how to” book on the ins and outs of online book promotion and publicity focusing on the latest technology. Author Patrice-Anne Rutledge is a bestselling author, successful technology journalist, and online book promotion expert who has utilized online marketing techniques extensively to promote her books and writing career. Patricia plows new ground filling the gap in the book promotion marketplace with her highly focused book on bringing technology to the forefront in a book marketing campaign. “Web-Savvy Writer” is a MUST read if you want to utilize the most cost effective and viral methods in promoting your book like blogs, pay per click advertising, online reviews, ezines and more. After reading a few chapters you’ll soon realize what you don’t know about online marketing could fill volumes. She’s truly brilliant. Buy the online version of the book as it has hundreds of clickable links at her web site.

John Kremer’s “1001 Ways To Market Your Books”

His 6th Edition published in 2006 describes more than 1000 ideas, tips, and suggestions for marketing books – all illustrated with real-life examples showing how other authors and publishers have marketed their books. John, who is a walking encyclopedia about book marketing says, “Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can’t do. If you’re not comfortable doing your own publicity, then hire someone who does it for a living.” I could not have said it better. Be sure to check out his seminars on book marketing held around the U.S. too.

Author! Screenwriter! How to Succeed as a Writer in New York and Hollywood

I always enjoy talking with Peter Miller, President, PMA Literary Film and Management, Inc. He’s one of the “big” agents in New York City. Known as ‘The Literary Lion,’ he has successfully managed over 1,000 books and dozens of motion picture and television properties. From big names like Vincent Bugliosi to the “next big star” he’s had eleven New York Times bestsellers and eleven produced films that he has managed or executive produced. He likes to do “three book deals” once he gets a writer he likes. In addition, he has a substantial number of film and television projects currently in active development. He divides his time between New York and Los Angeles, and frequently tours the country to speak at writers’ conferences and workshops. His insight into the publishing world and Hollywood is priceless. Buy his book, but if you can see him in person do it and tell him I said hi!

Free Book!

That’s right, Midpoint Trade Books, a major book distributor has published an excellent handbook which features seven keys that are important for independent publishers to understand and master. If you want a quick read on everything you need to know about publishing, printing, editing, marketing and distributing your book then this is the one. The importance of using a book marketing professional is stressed by author Eric Kampmann, President of Midpoint Trade Books. Says Kampmann, “Of course, there are many reasons why a book might become a success or even a bestseller, but we believe that the single best investment for you is an effective publicist.” The 7 Keys To Publishing Success can be downloaded at no charge at their web site.

Here’s a Very Expensive Book… but well worth the price. Its called “The Insider’s Guide to Large Quantity Book Sales.” Quite literally exactly what the title implies. BTW, we’re talking thousands of books at a time! Do I have your attention? You’ll be very impressed by the insight provided in the material about selling your book in large numbers. You have useful contact information for book club buyers and more importantly how to pitch and position your book for consideration. It also has sample contracts and agreements which are easily worth hundreds of dollars in saved legal fees alone if you had your attorney draft the documents. Written and published by the Jenkins Group Inc, this book is the result of years of the author, Jerrold Jenkins, publishing and selling massive quantities of books. If you are serious about selling large quantities of books and want the inside tips from a publisher who does it every day, then make the investment and download the book at their web site.

Author 101 Bestselling Book Publicity:

The Insider’s Guide to Promoting Your Book–and Yourself. One thing about the book marketing and book promotion business is that there are so many nice people in the business. I rank Rick Frishman as one of the top publicists in the U.S. not to mention he’s a nice guy too! His book, co-authored by Robyn Freedman Spizman and Mark Steisel, offers advice and insight about every stage of the publishing world. Using testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn’t do in promoting your book. Buy it at Amazon.

Brian Jud’s “Beyond The Bookstore” is a terrific book about selling your book to everyone else other than a bookstore. I met Brian while co-presenting on a panel at a Learning Annex seminar in NYC on the topic of book marketing. I covered the topic of book publicity, he covered selling books. Brian Jud says since more than half of all book sales come from outside bookstores it’s important to target these markets. Mass merchandisers such as Wal-Mart or Costco, gift shops, airport stores, home-shopping networks, book clubs, libraries, network-marketing companies, catalogs, associations, government agencies, corporations, educational markets, retail stores and military branches all buy and sell books.

Brian walks you through creating a special sales plan, where to find the people you need to contact to make your pitch. If you really want to sell books outside the bookstore market then buy Beyond the Bookstore.

Book Marketing A-Z by Francine Silverman. More than 300 authors, marketers and publicists, including yours-truly tell about their best promotional strategies with regards to book marketing. You’ll undoubtedly find several good ideas to implement. While you’re at it, check out Fran’s Book Promotion Newsletter which for $7.50 a year is the best value in book marketing in the USA.

There are many books out there on the topic of book marketing, book publicity and just plain everyday business marketing in general. You can read the ones I’ve described above but unless you want to spend days and weeks learning about book marketing, you might find it useful to retain an expert on book marketing or hire an experienced book publicist. I am sure that after you read two or three of these you’ll seriously question the idea of self promotion.

Why? The reason is that today’s book market is extremely competitive. The world is awash in books. Bowker (The keeper of all ISBNs) says that in 2009 more than 200,000 books were published in the United States, plus 200,000 published in the UK. How can Borders, Barnes and Noble, Amazon, your local library or anyone else effectively sell or showcase that number let alone the millions of previously printed titles? The answer: They can’t.

Furthermore, I do not recommend self-promotion, for the same reason you don’t cut your own hair. You can do it, but it’s not going to be that good. Book marketing and book promotion requires special skills and most authors simply do not know how to market a book nor do they have the time or, more importantly, the patience. A publicist develops and nurtures relationships with writers, editors and producers so they trust us when we give them a story idea about a book or author.

The bottom line: While I do recommend these books as a basis for understanding the book marketing and book promotion process a wise author would be even wiser to retain a book publicist to market and promote their book. If you come to the same conclusion please by all means give me a call!