Internet Marketing and Promotion News

The latest news revolves around Internet marketing. The traditional four “P’s ” of marketing now with three added for “services” marketing have all revised themselves and included the Internet as a powerful medium and marketing tool and discusses the way it has revolutionized the very function of sales and marketing. Earlier, product, price, place and promotion; the four P’s of standard marketing is augmented by people, physical evidence and process concentrated on the core marketing activities ranging from the various internal to external strategies. But today, Internet marketing and promotion has earned all the accolades.

Year 2009 has passed and has bequeathed serious responsibility of economic reforms to the year 2010. Though it has laid a strong foundation on which the year 2010 can visualize a steady growth, yet it is imperative to understand the customers, reach them appropriately and strategize according to them. Due to the increase in e-business, it is wise to research and develop products based on the marketing strategy outside- in rather than inside-out.

Internet promotion is one of the most widely used concepts today, where customers are reached and targeted to the point where services or products can be customized to the best. As the Internet has gained a phenomenal presence in industry, education, mass-communication, social and political segments, promotional campaigns along the Internet medium are proving to be extremely rewarding. Be it online reservations, online admissions, online payments, the Internet has made every transaction extremely comfortable and convenient. Thus if people are not moving out, there is no use of billboards; if people are not reading newspapers, there is no use of print advertisements; if people are not listening to radio, there is no need to go on air.

Internet marketing promotion in news is just because of the increased acceptance of the marketing tool amongst masses, whose power branding and marketing gurus have well realized. Thus it is no wonder if companies stop advertising elsewhere in the near future and concentrate only on this small, yet significant medium.

Revealed – 3 Golden Keys For Article Marketing and Promotion Success

Internet businesses are using article publishing, marketing and promotion solutions known as SEO or search engine optimization to try and reach Google’s top rank system.

Tip#1 – Decide on your goal

When you consider article publishing marketing and promotion, you must consider web site and other aspects of SEO too. When you decide what your goal is, it makes it easier to work through the design, especially if you have written a visual, such as a diagraph or blueprint. Article publishing marketing and promotion takes effort, thus, design and SEO or search engine optimization should always been in focus.

Tip#2 – Consider anchors

Once you have your design laid out, you can work on SEO strategies, such as web content, links, Meta tags, anchors, and other search engine optimization features to improve your site and have a better chance of getting Google to read and index your web site. You will also need to learn how to make your web site as useful as possible to drive traffic to your web site, which is what article publishing marketing and promotion is all about.

Tip#3 – Learn the article publishing way

Next, you want to consider article publishing marketing and promotion. Article publishing works in two ways. One, you load the articles up to your web site, and next you submit the articles to Ezine and other article submission forums on the Internet. The more articles you get published through these services, the more chances you have of getting noticed by Google and other major search engines. After you publish your articles, next start your marketing and promotion campaign by considering other SEO strategies.

3 Mistakes to Avoid When Marketing and Promoting Scientific, Legal or Technical Products or Services

Have you ever been listening to the radio or watching television when an egghead or brainiac starts talking about the great new technology product that his/her company has developed? Did you keep listening, or did the featured egghead get bogged down in too many complicated scientific big words and concepts making you change the channel as fast as possible. You know you may have just missed out on finding out about a great new product or service that could save you thousands of dollars or extend your life by 100 years. But you and the thousands of other potential customers and clients will never know because you changed the channel.

It is important to recognise that scientists, lawyers, engineers and technologists don’t always make the best spokesperson for the promotion of a product in the media. A good technical communicator will be able to cut through jargon and explain in simple terms, concepts important to promoting a product. Many science and technology companies send a press release before they prepare their strategy for an effective media campaign. There are 3 main mistakes that companies make when approaching the media to promote a new scientific or technical product or service.

Mistake #1 – Using complicated Scientific Jargon and concepts

Mistake #2 – Failing to prepare a technical sales communication plan

Mistake #3 – Using only one media channel to promote the product or service

Avoid Using Complicated Scientific Jargon & Concepts

Your potential customer or client needs to be able to understand quickly what the product or service is, and how it will benefit them. No point showing up for your media opportunity and losing everyone on your first sentence. For example, if you are a company who has developed a new water filter for use in the home, don’t lead with technical information like this;

“The new water micro-filtration system has a 1 micron sediment pre-filter in a superfine polypropylene cartridge and a 0.4 micron carbon super block, superior post-filter with heavy metal removal technology.”

While this technical description might be important to the functioning of the product or create a point of difference, this information does not help your target customer make an informed choice about the product and how it relates to them. Instead, you should use uncomplicated words and refer to concepts which are aimed towards your target customer’s level of understanding. For example;

“Our new in-home water filter will give you unlimited clean and clear water guarding your family against all kinds of bacterial and chemical contamination.”

To provide the best chance that media will pick up your press release, you need to be able to share information about the benefits of filtering your water and provide some education for viewers or listeners about common contaminants in unfiltered water.

Effective Technical Communication relies on Planning

Before you can address the last two mistakes that I have listed, it is essential to identify a good technical communicator either inside or outside your company. Engaging a specialist technical communications consultant is both efficient and cost effective. Your specialist consultant can also assist in other areas by working with you to prepare an integrated scientific and technical sales, communication and promotions plan and provide training and education for your scientists on effective communication techniques for writing and the media.

Tips For Measuring The Success Of Your Marketing And Promotions Campaign

One way you can make sure your current marketing and promotions campaign is effective for your business is to measure its success. Even if you think your current plan or strategy is working greatly for your business, without any hard numbers or proof to support this, you can’t afford to be complacent and close-minded. You need to be open to trying new strategies or techniques to ensure that your marketing and promotions campaign is really helpful for your business.

Measuring the success of your marketing and promotions campaign doesn’t have to be an arduous and complicated task. Here are some useful tips you can follow when measuring the effectiveness or success of your business’ marketing and promotions campaign:

Identify the appropriate, measurable goals you have set for your business.

Businesses have various goals they want to achieve. However, you need to identify the ones that are in line with or are the focus of your marketing and promotions campaign. Examples of these measurable objectives are the increase on your website traffic and if your brand reached the specific audience or group you were targeting. Keep in mind that the more measurable the objectives are, the easier it would be to evaluate the success or failure of your campaign.

Determine the specific marketing metrics you want to measure.

Marketing metrics refer to the collection of numerical data which enables you to get some perspective on the current campaign you have to see if it meets the goals your company set for it. Some of the most common metrics you can include or use for this endeavor include your website’s content, lead generation and conversions, page views, bounce rate, social media effectiveness, and search engine referrals.

Take note of or consider key benchmarks.

Documenting present key benchmarks is important to determine the success or failure of your campaign. One way of doing this is to conduct a website analysis and take note of the unique visitors, assess the new visitors compared to recurring visitors, the time they spend on the site, bounce rates, and sales conversions. You can also do the same for your social media sites, online ads, and sales leads and conversions.

Consistently track the results.

Lastly, measuring the effectiveness of your marketing and promotion campaign is not something that you should only do once a year or whenever it is convenient for you. Whenever you will launch a new campaign or strategy, consistently track and evaluate the results. Create a plan or schedule on how often you will document the results since this can help establish accountability. In addition, this will also permit you to adjust the campaign as needed.

Learn more about business marketing and promotions here.

Inspiration For Direct Mail Advertising, Marketing and Promotional Ideas

With the recession biting deep, advertising and marketing budgets are being asked to produce more for less and creative professionals are wracking their brains to come up with new ideas to make business-to-business marketing efforts hit home. The $64,000 question is, “Where do we look for inspiration to produce a successful direct mail campaign on a reduced budget?”

The answer is not easy as there are so many different things to be considered but there are certain things that are given in this instance. The product or mailer that is chosen for the direct marketing campaign must be relatively inexpensive to produce. The product must be innovative to capture your customer’s attention. It must have impact to grab your customer’s attention. It must be versatile inasmuch as it can be made to fit your advertising or marketing message and it must be suitable for custom printing so that it is a totally unique, bespoke product.

With those guidelines firmly in place there is one product area that can offer inspiration, namely, pop-up and interactive mailers made in paper and card. There are specialist suppliers – mainly printers with specialist cardboard engineering skills – who offer many creative, innovative, new and fresh direct marketing ideas throughout their ranges of promotional pop-up products.

Direct Mail Ideas added to Paper Ideas make winning Direct Marketing Campaigns

Most manufacturers’ selections of promotional pop-up and interactive products will set a creative mind buzzing with exciting advertising ideas. The high impact characteristics and vitality of the automatic pop up products alone are enough to prompt the creative juices to flow. For instance, all automatic pop-up marketing products jump to life as soon as your customer opens the pack. The very action gives life to an abundance of creative advertising ideas and suggestions such as growth, life, fun, surprise, bounce, vitality, energy and action for example. A number of suppliers also suggest ways to add longevity and fun to automatic pop-ups by adding fun extras such as wobbly die-cuts or turning the automatic pop-up into a penholder.

Unique, Creative Marketing Ideas

Translating unique and innovative marketing ideas into a direct mail campaign is quite definitely an art and promotional pop up products will help to transform creative marketing ideas into reality. The marketing professional’s imaginative ideas and use of simple paper and cardboard engineering techniques is the key to making a unique marketing product. Coupling a creative idea to the movement in the pop up product can provide the key to the creation of a highly individual piece of promotional marketing. From there onwards, the road to a successful promotional marketing campaign is straightforward.

Whitney Woods is a leading manufacturer of pop-up and interactive products for advertising and marketing.

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