Using Social Media for Effective Marketing and Promotion of Your Services and Products

Good digital marketing strategies can have considerable impact on the results of your advertising and promotional efforts. However, each campaign needs to be carefully monitored to build success.

These days, businesses are considering social media platforms to promote their products or services to existing as well as potential consumers. However, a few business owners are skeptical about using such sites to market their services and products.

Well, here are some of the key advantages of social media marketing – which will certainly turn disbelievers into believers.

Reasons to consider social media

Worldwide exposure

It allows for extensive reach of your business across the world. You will not have to worry about geographic limitations like interstates and international boundaries. It is not just the international manufacturers that benefit out of it – this tool is handy and effective for reaching the global market.

Geo-targeting

Social networks have tools that allow you to target an audience by age, location, gender, language, education, relationship status and interests. For example, if you desire to send a post to French speaking audiences, geo-targeting is extremely effective in this manner.

Audience insight

Social media allows boundless opportunities for communicating with existing and potential consumers. Real-time conversations with consumers about your company’s goals, events, products and services will allow you to get their insights.

On social networking sites, people usually interact openly and are not afraid to share their opinion. This will ensure that you get honest feedback about your products and services, straight from the customers themselves. You can in turn respond to them directly and make the necessary changes to produce what your customers expect from you.

Competitive advantage

Social sites are similar to public forums – they allow you to closely track each and every move your competition makes. Social media maintenance is a must to stay above your competitors in the industry.

Increase in SERPs – Search Engine Results Page

It increases your website traffic as you constantly share valuable content with your readers on these platforms. The more you actively share your business related posts, the more visible you will be, and thereby increase your company’s profits.

Analyze and track

Analytics programs help you study social media activities and assess whether they are having a positive effect on your website traffic. This can help when generating leads and sales. Based on the data that you have analyzed, you can make the necessary changes to get the best results.

Traditional marketing methods do not give you an idea of how much profit the billboards and prints have helped your business, but with social media, you can record every penny invested and generated.

Inexpensive and targeted

It allows businesses to enhance brand awareness at zero or low cost. In comparison to other financial draining advertising techniques, it is the economical marketing choice.

In traditional marketing strategies, you spend a lot of capital on ad campaigns and manage to reach just a handful of the targeted audience. With such platfroms, you can focus on the masses and those who are actually interested in your business.

With so many benefits, it is vital that you invest in social media maintenance and monitoring packages to ensure smooth operation of your website. You handle your business, and leave the juggling to the professionals.

Book Proposal Marketing and Promotion Sections – What’s the Difference?

As you know, a book proposal is composed of various sections or sub-headings, two of the most important of which are the marketing and promotion sections. To many writers these terms sound vague or even so similar that they can’t see the difference between them. But the truth is that knowing the difference between marketing and promotion is your key to a good book proposal.

WHO IS GOING TO READ YOUR BOOK PROPOSAL?

The first thing to keep in mind is that the people who read your book proposal are professionals. They consist of the literary agents who will see it, the acquiring editor, and the in-house publishing pros, such as the sales manager, the marketing manager, and the promotions director. Like doctors and lawyers, these publishing professionals often suffer from tunnel vision. Meaning they see only what they’ve been trained to see. Sure, you want them to read the entire proposal. But usually they’ll just skim it quickly and focus only on the section that applies to them. This is especially true of the marketing and publicity people.

In other words, you’re going to want to write your marketing and promotion section to catch their attention and convince them that this book is a good idea. Because, after all, they’re going to be there at the editorial meeting when they will either vote up or down on your book proposal. Here’s how to get them to green-light your book idea.

BOOK PROPOSAL MARKETING SECTION

The marketing section of your book proposal must tell who will buy your book. This is something the sales director is going to want to know. Because his or her sales force is going to have to go out into bookstores and they’re going to be talking with the buyers of big chain bookstores and they’re going to have to say something along the lines of, “This book will appeal to women aged 18-45.” Or they’ll have to say, “This book will appeal to men because it’s about football.” The point is that the marketing section must identify the markets for your book. That is its only function.

The markets must be sizeable enough to convince a publisher that your book will make them money. If your book will appeal to everyone over 17 who owns a car, then the market is pretty huge. On the other hand if it will only appeal to Urdu-speaking sexagenarians in wheelchairs who have Hashimoto’s disease, your market is going to be rather small and probably not sufficient to get a publisher interested.

BOOK PROPOSAL PROMOTION SECTION

The promotion section of the book proposal explains how you and your publisher can promote and publicize your book. It differs from the marketing section in that the marketing section identifies who will buy the book, and the promotion section explains how you will get the word out to these potential buyers.

In the promotion section you don’t have to reiterate what you said in the marketing section. You don’t have to restate that your market is women 18-45 or that your market is men. All you have to do is say how you will reach your target audience.

Mentioning that you’ll be willing to go on TV and radio is a perfect thing to include in the promotion section. Talking about your platform — meaning your method of getting public attention, be it lectures, a newspaper column you write, or a church congregation you have — is another thing that belongs in the promotion section. Don’t have a platform? Maybe you can develop one in the time it takes to write and publish the book; if so, mention that. Or maybe you only think you don’t have a platform, but you really do. Some people have a very popular Web site or a blog. Those things can be considered a platform — a way that you reach your target audience.

The bottom line is that the marketing and promotion sections of your book proposal are related but different. Once you understand the different functions of these two sections, you’ll be able to write them so that the marketing director and the publicity director will be intrigued by what they read. When that happens, you just got yourself two more crucial votes at that editorial meeting, and you’re much more likely to get an offer from that publisher.

Copyright © 2007 William Cane

The Smart Guide To Book Marketing and Promotion

Really do book especially Self Published Books sells without putting some marketing and promotion effort. But how can Self Published Authors market and promote their books smartly.

Here are some tips below:

1. Create Buzz For Your work Before Publication: This is a very smart thing to do even before you get you book published. There are lots of way to go about letting people know about your work before it hit the book store. These include using Social Media Networks like the regular 140 Character Text Message Like Twitter, The Mark Zukerburg’s Facebook and many more like that to spread words about your book. You can also offer free sample chapter to people in exchange for what they think of you book, this also helps your book writing effort as you get first hand feedback on what people might think of your book before it get published.

Another way to create a buzz for your work is to start a blog where you talk about your works before they see the light of Publishing. With a blog, you can also gather a tribe of audience who are interested in your book; this will also help the sales of your works when it finally hit the book store.

2. Use Social Media Networks: I can’t stress the importance of social media networks like Twitter (my favorite),Facebook, Interest and Book Social Networks Like Goodreads and Shelfari. These sites are a very important and integral part of your Indie Author tools to let people know about you and also about your works. The usefulness of these Social Media Networks, I can overemphasized.

3. Giving Freely: Sometimes, for most new Self Publishing Authors who neither have an audience that could listen to them or have any prior experience about book marketing, giving freely can be the best route to go. Who doesn’t like free things so far it is useful? Giving free stuffs like sample chapters, audio recording of your book and even a whole book could help in spreading the message about your book. Another great tool for eBooks is enrolling your work in the Kindle Select Program to take advantage of the 5 Free Promo Days to give your book for free to several people. This surely will help in increasing your book rankings and also create the needed buzz about your work.

4. Virtual Book Tour And Guest Posting: To help spread the message about your books out to people beyond your usual reach, you can take advantage of other similar blog in your book genre to do a virtual book tour where you tell the blog audience and readers about your book and also do a guest post talking about your book or related topic.This works so well in that you leverage on the blog’s existing audience.

Big Business Adopts Twitter For Marketing and Promotion

While Twitter has been around for a few years it has only been in the very recent past that it hast become commonplace in the business world. Twitter was developed in 2006 by Jack Dorsey as a way to communicate, albeit briefly to others (followers) who subscribed to digital posts of known or unknown contacts. These updates, or tweets continue to be limited to only 140 characters and appear on one’s mobile phone or computer screen when connected to the Internet.

Now, with over 5,000,000 Twitter users, big business is getting in the act by finding new and creative ways to utilize this cutting edge technology to reach out and touch their demographic base as well as potential new customers.

Since Twitter is still relatively new to its popularity, the sky is the limit for opportunity when using this newest social networking tool. Corporations are still testing the waters trying to find out how best to harness the power of millions “listening with their eyes” to what amounts to free advertising.

But before you jump in to the Twitter pool to promote your business, it is important to understand a few rules of engagement that, oddly enough, seem to have been created not by the founders of Twitter, but rather the participants who make up the Twitter community.

Don’t bombard the network with commercials. Resist the temptation to use Twitter as a place to dump your new product announcements and promotions. Followers will become frustrated with you quickly and you will lose their attention. Keeping the self promotion to a minimum while commenting on your industry and offering thoughts and ideas is a better mix. Help others with useful information not necessarily about your business.

Try to follow as many people that are following you. People are taking an interest in you and indicating as much by following you. Proper Twitter etiquette dictates that you pay the favor forward and participate in the same fashion. Avoid adding people you are following in bulk. Allow the number to grow organically though your involvement.

Listen to others, as you would want them to listen to you. Communicating is a two way street here. But don’t wait to participate until you have it all figured out. Learn as you go. When you are ready to post, asking questions is a good way to get started. People are friendly in the Twitter community and like to help.

Try to give your Twitter business site a personality so others will be eager to listen when you do have something to say. It is acceptable to keep things informal with your business communications here if you wish. Have fun and be positive.

Display an opt in function on your corporate web page so your corporate web traffic can generate followers on your Twitter account. You already have many customers that Twitter; you just don’t know it yet.

Finally, remember to keep an open mind and try to learn as much as you can about others. Who knows, Twitter might actually work for your business and increase your leads and customer base. And through the process, your company will be set to participate in the next social experiment to present itself.

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