2 Ways To Market And Promote Your Podcasts

Do you want to start making podcasts to start promoting your website? Well it’s a good idea if you choose to do so. I think podcasts are an underrated marketing strategy, but in my opinion, it’s just as good as YouTube. You will hear a lot of people say how YouTube did nothing for their website promotion, and how other “lower” traffic sites gave them better results – podcasting included.

So podcasting can be an excellent strategy for you to use in your online business. It’s just up to you to see if you want to use it or not in your internet business… but I think you should. It’s not hard or complex to understand. Create an audio file, convert it to MP3 format, and then upload it to a site like iTunes (biggest podcast directory).

But before you do that, there is some other things that you will want to do if you want to succeed with your podcast marketing today. I want to reveal to you some of the things that you could be doing to market your podcasts effectively, so that it can bring you the traffic, leads, and eventual customers that you desire. Here’s the first thing that you should do:

1) Go into a niche

Niche marketing is very important and is something that should be at the cornerstone of your marketing. I like niche marketing because you can get sales fast, and most of the time, the marketplace isn’t saturated. But aside from that, niche marketing lowers your costs, helps you to identify your audience easier, and will help to remove a ton of competition that you would have faced if you were in a broader market.

Niche marketing is essential, and most of the time, you can charge higher prices for your products and services because of it. It’s just a smart move, and your audience will be more receptive to what you have to say (and offer)… especially if your information is good. Here’s another thing that you can do to market your podcasts effectively:

2) Submit to iTunes and other podcast directories

Now I spoke about iTunes earlier, but you have to understand the magnitude of how being included on this site will benefit your business. Every month millions of people go to iTunes and look for the things that are on their mind. If you submit your podcast content to iTunes, there’s a great chance of being found and seen on the iTunes marketplace.

This is the largest podcast directory on the internet, but there are others also. You will want to submit your podcast to these other small directories online too. This is how you can expand your reach, plus get recognized in a niche market and niche site that very few people are taking advantage of.

Hopefully you will use podcasting in your online business today. It’s something that can earn you a lot of things just by submitting simple audio files to the podcast directories. You can gain an audience, trust, a following, and more profits just by sharing your information this way. So take hold of it.

Good luck with using podcasting as a marketing strategy today.

Marketing and Advertising – Tips to Improve the Marketing and Promotion of Virtually Any Business

The vast majority of business owners are not great marketers. I’ve been able to identify more than 80 different ways to advertise and promote just about ANY business and the sad but true fact is that the average business owner effectively uses less than 12 of them! Most tolerate moderate success using the same old, tried and true methods and never really grow their company’s potential.

To me, marketing is the arguably the single most important aspect of building a successful, sustainable and profitable business. Certainly a great product or service, excellent customer service, well trained employees are also critical to overall success but without marketing and promotion, the best made widget will never make it to market.

Methods to market and promote your business abound, and the arena is both specialized and rapidly changing. For the small business owner, staying up on new and improved ways to get your message out should be part of your weekly activity list. Every small business owner should strive to be a better marketer.

Four points to keep in mind as you plan your marketing campaigns going forward

  • All campaigns have to be client/prospect centered…think like them
  • Craft a message that speaks directly to your targeted prospects
  • Select the media types that will reach them
  • Make sure that your customer service is ready

All campaigns have to be client/prospect centered…think like them

Put yourself in your prospects position. How do they think? What do they need? Speak in terms of the BENEFITS of your product or service, use FEATURES as necessary but sparingly. Once a prospect understands the benefits to them, they’ll ask about the features.

Craft a message that speaks directly to your targeted prospects

First things first, you have targeted your prospects haven’t you? Identify specifically who are you trying to reach with your campaign. Branding campaigns try to reach the masses, think Coke (R), trying to reach thirsty people. You and I can’t afford branding campaigns, that means we need to pre-plan on the front end and specifically target and segment our prospects for maximum campaign effectiveness.

Then craft your message in such a way that your intended prospect looks at your ads and says to themselves “They’re talking to ME!” Then give them the information they need to take the specific action you want them to take.

Select the media types that will reach them

In today’s advertising saturated environment, the average consumer is subjected to more than 3,000 messages a day. If trying to cut through that wasn’t enough, your message needs to be seen or heard at last seven times before it begins to make an impression on your prospect. To compete in this environment you need to use multiple targeted media. By targeting your prospects carefully, and crafting your message to them specifically, you’ll be able to identify the most logical media choices to get your message in front of them.

Make sure that your customer service is ready

This is the most commonly forgotten aspect of marketing. All of your advertising dollars will be wasted if your sale representatives, tele-marketers, operators, receptionists and service staff are not trained and ready to do their part in making the prospect’s encounter with your firm positively memorable. Marketing is not a department, it’s an attitude and a comprehensive series of actions that must exist throughout your business.

If your business is stuck, market share is shrinking and competition seems to be getting stronger, you need to fight back with targeted ads to break out of the clutter and make your business shine. If you’re competition is slowing down, cutting back on advertising or struggling in any way, that the BEST time to pounce with new, innovative and creative advertising campaigns.

Make every marketing and promotional dollar count. Targeted prospects, specifically crafted copy with a compelling offer and an outstanding customer service team waiting for them when they arrive equals a winning recipe for profitable business success.

Free Effective Internet Marketing and Promotion

Free effective internet marketing and promotion

Now I bet you (like me) have probably searched around the internet for the best forms of advertising or promoting your web pages. I read through e-book after e-book on SEO (search engine optimization) and this is all well and good to know, but it will take you months of studying, constant testing and recording, endless rules (that might be all well and good for one search engine, but may not be acceptable for others).

The bottom line is that it takes allot of endless hours/weeks/months of hard work and will not ensure you get visitors to your site, believe you me I learned the hard way!

So how do you effectively promote your site and ensure a stream of free quality traffic to your web site? The simple answer (and a golden ticket) is e-books. Yes, that’s right… e-books.

How? Well, let me explain…

People do not like to be told what you want them to buy; I bet you can tell straight off when you read a personal website and a sales web site. I know I can! To put it in simple terms, an e-book is an information product that will do all the selling for you, without trying to sell a thing.

How? When someone reads an e-book, lets use a poker strategy e-book as an example, they specifically want to read about that subject (other wise they would never have got it in the first place). You may have read e-books and noticed the links weaved into the ‘normal conversation’. These are generally affiliated links that make these people allot of cash, without ever using a search engine.

So how do does this promote your site/services?
You create an e-book that is relevant to your content, and instead of trying to sell your products/services, you review them. We humans don’t like to be told what to do or what to buy, we naturally blank out when we read a sales page that tells us to ‘buy now!’ or something of a sort.

We’ve trained ourselves to blank out sales banners at the tops of web pages and distrust ‘sales men’, but have no reason to distrust a third party or an expert in that field. This is why effective marketers make so much cash online, they don’t sell the product at all they sell their opinion. Example: “I’ve read many poker strategy guides in my time, but found the best one (in my opinion) at http://www.yourwebdomain.com. It’s extremely low in price for the information it contains…”

By the time the prospect have read your e-book and gt through to your site, they know exactly what the product/service is and are clicking the link in the e-book to specifically buy that product… and you haven’t used any sales copies that take allot of work and time to perfect.

Not a writer? You don’t need to be!! You can go to Elance.com where you post what you would like done (poker strategy e-book and review written) then professional writers will bid on your post (I’ll do it for $20), then you just choose the best price. Just ad your Hyperlinks into the text and you have one of the most powerful free promotional tools on the net.

Another option is to go to Google and search for ‘royalty free poker strategies content’. These are all free hot content you can chop and change as much as you like, even create completely new products. These articles/e-books are also highly informative and provide you with a ready to go product to promote your site free of charge. You can even post or use this article on your site if you want!!

Find out how to promote your e-book quickly and free at my web site (currently being constructed) where I’ll offer loads of completely free business and marketing advice that won’t cost you a penny. Sign up for the mailing list and I’ll let you know as soon as the site is ready.

Kind regards,

How to Market and Promote Your Business on YouTube For Bigger Profits

If you have decided to promote yourself on the Web and you are stuck, let me give you a quick boost to help you jump start your marketing. Many people feel that they can’t seem to get enough eyeballs to their website. They spend money in search of ways to bring in leads.

The essence of business is providing a service or solution to people who want and need a solution. The start of the process is finding someone to whom you will provide the service or solution. That means using marketing to find the right people to service. YouTube is one of the best ways to kick-start your online marketing in these times.

YouTube is a video sharing website where ordinary users can upload, view and share video clips on a wide range of subjects. The company started in 2005 by three former PayPal employees. Now millions of people stop by the website each day to see video clips that tickle their fancy. They get video information on subjects that interest them or entertainment them and also connect with companies who promote their products and services through their videos.

The company distributes a wide variety of user-generated video content, including movie clips, TV clips, and music videos. They offer advertising opportunities for large companies as well as promotional options.

One of the biggest advantages that YouTube offers small businesses is its low barrier to entry. “Uploading videos to YouTube is free, and you don’t need high-end production values because the video plays in such a small (320 x 240 pixel) window,” Miller said. “By using simple camcorders and consumer-grade equipment, you can keep your costs well under $1,000.” I set my video format to 640 by 480 and use MP4 or Flv video codex.

If you have a new product to introduce and a sales force to train, you can set up a YouTube Channel and set . In the old days you’d fly salespeople from around the country to a central office and put on a day’s worth of hands-on training. Doing so is both time-consuming and expensive. Instead, consider using YouTube for your product training.

Create a series of short training videos, upload them to YouTube and provide access to all of your company’s affiliates through your channel’s subscription option. Whenever you produce a new video, they will be notified. This way you are creating an archive of product information that anyone can access at any time. Videos are becoming a standard way of building content; YouTube can be your bandwidth provider for no cost hosting.

You can use YouTube to promote a company’s retail stores as well. You can produce a full 60 second to three minute infomercial and by tying it to your niche get massive traffic to your website. Your website can then promote your physical location. If you sell clothing or design and cut hairstyles, you can put on a show. The show can be uploaded to YouTube and promoted all over the county. A series of videos will get your audience growing and bring in more prospects.

This is an excellent way to put yourself ahead of your competition. Whether you are an affiliate, a store owner or a consultant, use YouTube to promote your products, services and even recruit members. Take the time to review YouTube’s policies and avoid copyright issues.

Music Marketing and Promotion – What’s the Difference?

What is the difference between music marketing and music promotion?

Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing.

Marketing

Marketing is about getting your target market to know who you are, what you have to offer, why you are offering it, and why what you are offering is something they want. Marketing is about getting your target market to know, like, and trust you.

Does your target audience know you? In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music. How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them. You can do this by performing where your target market hangs out, posting flyers where they are at, or by having an online presence through your website and social media sites. Basically, find out where your target market hangs out and show up there!

Does your target audience like you? Once you are in front of your target market, now you have to connect with them! Engage with them! Care about them! Have a message and a purpose that resonates with them. What does that mean? On a personal level, tell your market why you do music. What inspires your music? What’s the mission behind your music? On an artistic level, create music that they will like. Marketing is about engaging and connecting.

Does your target audience trust you? Sometimes you will find that once your target market knows you and likes you, they will probably trust you, but that is not always the case. During this phase of marketing, your target market is thinking: “Ok, I know who you are and I like you and I like your music, but can I trust that your album or your live show is going to be as good as you say it is?” Marketing is about building trust.

Music Promotion: Getting them to act.

Promotion is about behavior modification. It’s about influencing and persuading others to act. If you have done a successful job in your marketing, your market will say: “I know who musician X is, I like his/her music, I think the album will be amazing.” But promotion is about getting them to take the next step, getting your market to say “I am going to buy the album now.” If you are marketing a live show, you want them to say “I want to buy tickets now”. How do you get your target market to say this? Create compelling offers! Offer limited time only discounts/special prices, special limited edition albums, music packages and bundles.

To learn more music marketing and promotion tips, click here to visit the Music Success Blog site at: Indie Music Success