Tips For Measuring The Success Of Your Marketing And Promotions Campaign

One way you can make sure your current marketing and promotions campaign is effective for your business is to measure its success. Even if you think your current plan or strategy is working greatly for your business, without any hard numbers or proof to support this, you can’t afford to be complacent and close-minded. You need to be open to trying new strategies or techniques to ensure that your marketing and promotions campaign is really helpful for your business.

Measuring the success of your marketing and promotions campaign doesn’t have to be an arduous and complicated task. Here are some useful tips you can follow when measuring the effectiveness or success of your business’ marketing and promotions campaign:

Identify the appropriate, measurable goals you have set for your business.

Businesses have various goals they want to achieve. However, you need to identify the ones that are in line with or are the focus of your marketing and promotions campaign. Examples of these measurable objectives are the increase on your website traffic and if your brand reached the specific audience or group you were targeting. Keep in mind that the more measurable the objectives are, the easier it would be to evaluate the success or failure of your campaign.

Determine the specific marketing metrics you want to measure.

Marketing metrics refer to the collection of numerical data which enables you to get some perspective on the current campaign you have to see if it meets the goals your company set for it. Some of the most common metrics you can include or use for this endeavor include your website’s content, lead generation and conversions, page views, bounce rate, social media effectiveness, and search engine referrals.

Take note of or consider key benchmarks.

Documenting present key benchmarks is important to determine the success or failure of your campaign. One way of doing this is to conduct a website analysis and take note of the unique visitors, assess the new visitors compared to recurring visitors, the time they spend on the site, bounce rates, and sales conversions. You can also do the same for your social media sites, online ads, and sales leads and conversions.

Consistently track the results.

Lastly, measuring the effectiveness of your marketing and promotion campaign is not something that you should only do once a year or whenever it is convenient for you. Whenever you will launch a new campaign or strategy, consistently track and evaluate the results. Create a plan or schedule on how often you will document the results since this can help establish accountability. In addition, this will also permit you to adjust the campaign as needed.

Learn more about business marketing and promotions here.

Inspiration For Direct Mail Advertising, Marketing and Promotional Ideas

With the recession biting deep, advertising and marketing budgets are being asked to produce more for less and creative professionals are wracking their brains to come up with new ideas to make business-to-business marketing efforts hit home. The $64,000 question is, “Where do we look for inspiration to produce a successful direct mail campaign on a reduced budget?”

The answer is not easy as there are so many different things to be considered but there are certain things that are given in this instance. The product or mailer that is chosen for the direct marketing campaign must be relatively inexpensive to produce. The product must be innovative to capture your customer’s attention. It must have impact to grab your customer’s attention. It must be versatile inasmuch as it can be made to fit your advertising or marketing message and it must be suitable for custom printing so that it is a totally unique, bespoke product.

With those guidelines firmly in place there is one product area that can offer inspiration, namely, pop-up and interactive mailers made in paper and card. There are specialist suppliers – mainly printers with specialist cardboard engineering skills – who offer many creative, innovative, new and fresh direct marketing ideas throughout their ranges of promotional pop-up products.

Direct Mail Ideas added to Paper Ideas make winning Direct Marketing Campaigns

Most manufacturers’ selections of promotional pop-up and interactive products will set a creative mind buzzing with exciting advertising ideas. The high impact characteristics and vitality of the automatic pop up products alone are enough to prompt the creative juices to flow. For instance, all automatic pop-up marketing products jump to life as soon as your customer opens the pack. The very action gives life to an abundance of creative advertising ideas and suggestions such as growth, life, fun, surprise, bounce, vitality, energy and action for example. A number of suppliers also suggest ways to add longevity and fun to automatic pop-ups by adding fun extras such as wobbly die-cuts or turning the automatic pop-up into a penholder.

Unique, Creative Marketing Ideas

Translating unique and innovative marketing ideas into a direct mail campaign is quite definitely an art and promotional pop up products will help to transform creative marketing ideas into reality. The marketing professional’s imaginative ideas and use of simple paper and cardboard engineering techniques is the key to making a unique marketing product. Coupling a creative idea to the movement in the pop up product can provide the key to the creation of a highly individual piece of promotional marketing. From there onwards, the road to a successful promotional marketing campaign is straightforward.

Whitney Woods is a leading manufacturer of pop-up and interactive products for advertising and marketing.

Marketing And Promoting Your Ebay Store

Owning an eBay store is in essence a business of marketing and promotion that is conducted by people who, by and large, know anywhere between nothing and very little about marketing and promotion.

The simple act of opening your eBay store in your eBay account, doing the basic layout with the Manage Your Store features, and creating item listings to populate the store inventory – that is the quick and easy part of owning an eBay store.

Once you have completed those steps, you might sit back feeling satisfied with your effort. You own an eBay store. People are going to flock to your store in droves. Or, are they?

The hard fact is, no, they are probably not going to flock to your eBay store in droves. If you do not market and promote your store, all you have done so far is create a piece of dead virtual real estate that will sit somewhere forgotten in a dark corner of electronic la-la land. The only visitor to the store will be you, when you check to see if something went wrong with your store and people perhaps cannot navigate to it, because your store inventory items are not selling at all.

Marketing and promoting your eBay store should start with you first acquiring some basic knowledge of marketing and promotion. Search your local bookstores or online stores like Amazon for titles that are targeted towards beginners in marketing and promotion. You need to understand what is important, what principles apply, and what works and what does not work.

Once you have acquired the basic knowledge then go through the promotional features that eBay has to offer. You will need to do a lot of reading and even more understanding. However, the features offered by eBay only reach as far as marketing and promoting your eBay store within eBay itself.

Unfortunately, that is often not enough to make a success of your eBay store.

It is very important that you market and promote your eBay store outside of eBay as well. To do this, you need to learn about, and apply many different techniques.

The following is a sample of the things you will need to do:

1) You must get your store pages into the major search engines so that people can find your store pages and item listings when they do their searches. This drives traffic to your eBay store and does not cost a penny.

2) You need to advertise your eBay store. You can accomplish this by advertising through one of the Pay per Click (PPC) services, such as Google AdWords and Yahoo Sponsored Search. Another method of advertising is offline through ads in the printed and broadcast media.

3) Person to person promotion is also important. For that you will need to use flyers, business cards, and other promotional material.

It is impossible to provide you with all the details in an article like this, but at least one can point you into the directions that you need to explore further.

Without vigorous marketing and promotion, your eBay store will probably just limp along at the very best. Without a basic understanding of marketing and promotion, you will not be able to market and promote your store.

Fast, Helpful Tips on How to Market and Promote Your Web Site

Need to know how you can market and promote your website? This article will provide you with some helpful and quick tips you can implement immediately to start right now!

Having your own web site and keeping it competitive amongst the millions of others on the internet is not an easy task especially if you want to make some money out of it. You have to be prepared to make a relatively small initial investment and dedicate a lot of time and effort towards making it popular.

Here are some tips on how to market and promote your web site that are very useful especially for novices in the industry.

When creating your site you should attempt to make it as interactive as possible. Try to include comment or feedback fields on the pages. Having a forum is also a nice way to attract traffic and actually have the site’s promotion partially done by the visitors.

You might also want to have an email newsletter to keep the attention of the site’s visitors and get them browse through the pages more frequently. The search engine optimized content that is catchy and interesting is also a preliminary must for successful web site marketing.

It is a good idea to have a separate web page for each keyword and the respective texts, images and videos related to it.

For the actual marketing of the web site, you can pay for your link to be included in the content of popular sites in your niche.

You can also have your link advertisement show up as part of the search results display on the major search engine websites. It is a great idea to present the link to your site as part of your posts on interactive web pages such as forums and blogs, which attract a lot of traffic.

Facebook and Twitter also provide plenty of opportunities to market and promote your web site. You can also exchange links with other site creators to help each other boost your performances.

Now that you know these tips, make sure you apply them today. If you want more, click on the link below!

Marketing and Promotion – Are They the Same Process?

Merriman-Webster.com notes that both the words, marketing and promotion (the terms, or the present day meaning), came into existence around the 15th and 16th centuries. Interestingly, although both marketing and promotion seem to be used in place of each other, and marketing is regularly used in place of promotion, they are separate processes. Well to be more clear, promotion is a process under the marketing umbrella.

Marketing, according to BusinessDictionary.com:

Management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P’s: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer’s place, and (4) development and implementation of a promotional strategy.

So, marketing is taking your product from the idea to the sale. While you may not think that marketing is necessary in the idea stage of a product, think again. If you don’t produce a product that your target market will be interested in, you most probably will not get to the “sale’ stage. This means the product will need to be saleable in every aspect, from the product itself, or in a writer’s field, its content, to the package, price, and distribution. All this takes marketing research.

Promotion on the other hand is the marketing process of bringing your product or service to the attention of your target market. Promotion encompasses the needed strategies for actually selling your product. Promotion is done through publicity and advertising – in essence, through visibility.

Visibility can be done using social networking, taking advantage of services/sites such as Twitter, Facebook, YouTube, and Digg. It can also be accomplished through traditional promotional techniques, such as ads, business cards, and flyers, as well as through inbound (organic) promotional strategies: providing valuable blog and article content, reports, e-books, and newsletters.

Organic promotional strategies are those that bring visibility to your product/service through processes mentioned above such as blog and article content. This type of promotion may take a bit of time to establish, and involves work, but its long-term benefits will be worth the time and effort. This type of promotion creates trust and reliability. You will develop a relationship with the potential customer/reader. She will come to value the information you provide, and look forward to it.

Digital-Web.com defines organic traffic as:

Organic traffic, as the name implies, is traffic that comes to your Web site naturally and without being driven there by a specific marketing campaign. In essence, Web site visitors are there because they found the site and thought it had something they wanted. And like anything organic, organic traffic isn’t there instantly; it takes time and nurturing to grow into something healthy and with longevity.

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